Most people—inside and outside of IT—still assume their data lives in a specific place. A server. A data center. “The cloud.”

That assumption no longer reflects reality.

In modern organizations, data is widely distributed. Structured data may live across multiple cloud platforms and databases. Unstructured data—emails, documents, spreadsheets, and presentations—often spread even further across collaboration tools, shared drives, endpoints, backups, and third-party systems.

In many cases, no single person can confidently answer the question: Where does all our data live?

What can be answered is how that data is accessed.

Data Is Everywhere—Access Is Centralized

While data has become decentralized, access has not.

Nearly every modern system relies on identity to determine who can see, change, or move information. If you can log in, the system assumes you are allowed to be there.

This shift is not theoretical. The National Institute of Standards and Technology (NIST), in its Zero Trust Architecture guidance, explicitly states that modern security must “move defenses from static, network-based perimeters to focus on users, assets, and resources.”
Source: https://csrc.nist.gov/pubs/sp/800/207/final

  • In other words, security decisions are no longer anchored to where something is located, but to who is requesting access.
  • This is how modern IT environments operate.
  • This is why identity has become the new perimeter.

Data Location No Longer Defines Trust

Cloud adoption accelerated this change, but it did not eliminate responsibility.

Cloud providers are clear that while they secure the infrastructure, organizations remain responsible for their data and identities. Microsoft states this plainly:
“For all cloud deployment types, you own your data and identities.”
Source: https://learn.microsoft.com/en-us/azure/security/fundamentals/shared-responsibility

Amazon Web Services uses similar language, describing security as “a shared responsibility between AWS and the customer,” with customers retaining responsibility for access control and data protection.
Source: https://aws.amazon.com/compliance/shared-responsibility-model/

The implication is simple but often misunderstood: moving data to the cloud does not centralize it, nor does it reduce identity risk. In many cases, it increases exposure by expanding the locations where data can be accessed.

How Attackers Exploit Identity-Centric Access

Attackers understand this model very well.

Rather than attacking infrastructure, they target people and credentials. Phishing emails, stolen passwords, and account takeovers are effective because they exploit the same authentication mechanisms legitimate users rely on every day.

Once an attacker controls an identity, they may gain access to:

  • Email and communication platforms
  • Cloud file repositories
  • Internal business systems
  • External and third-party applications

This reflects how modern IT environments are designed, where access follows authenticated users across systems and services.

From the system’s perspective, nothing unusual is happening. A valid identity has been authenticated successfully.

This is why the Federal Bureau of Investigation describes Business Email Compromise as “one of the most financially damaging online crimes.” These incidents are not about breaking systems—they are about abusing trusted access.
Source: https://www.fbi.gov/how-we-can-help-you/scams-and-safety/common-frauds-and-scams/business-email-compromise

The Real-World Business Impact

When identity controls fail, organizations don’t just lose systems, they lose trust. They lose control of their data.

Email is often the first door. Once an email account is compromised, messages, attachments, shared files, password reset emails, invoices, and everyday IT workflows can be exposed, depending on permissions and integrations.

From the system’s point of view, nothing looks wrong. A real user has signed in.

From the business point of view, the impact can be immediate:

  • Financial fraud and theft
  • Exposure of sensitive or regulated information
  • Operational disruption
  • Loss of customer and partner trust

For individuals, identity compromise can lead to drained accounts, reputational damage, and long-term recovery efforts. For organizations, a single compromised account can escalate into a full-scale business crisis.

This is not simply a cybersecurity issue. It is an IT and business operations issue, rooted in how modern environments are designed and accessed.

Why This Matters Going Forward

Recognizing that data is distributed—and that identity governs access to it—is the foundation of modern security.

Without this understanding, organizations continue to invest heavily in infrastructure defenses while leaving the most critical access pathways exposed.

In the following article, we will examine Multi-Factor Authentication, what it actually protects against, and why it is a necessary, but incomplete, step toward securing identity in a world where data is everywhere.

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